ARMOR-IIMAK, one of the global leaders in thermal transfer ribbon technology, has announced the launch of AWR XL, a revolutionary wax ribbon that redefines the standards of sustainability, performance and efficiency in thermal transfer label printing.
Unveiled ahead of its official showcase at LabelExpo Europe 2025 in Barcelona, AWR XL is designed for flat-head printers and traditional applications such as logistics, retail and shipping. It delivers a powerful combination of eco-conscious innovation and operational excellence, setting a new benchmark in the wax ribbon category.
Sustainability meets performance
AWR XL is the first wax ribbon to feature a 100% solvent-free formulation, including the backcoat, and is manufactured using an ultra-thin 3.35µm PET film—the thinnest in the industry. This breakthrough results in:
- Up to 26% less plastic waste
- 830g of CO2 emissions saved per roll
- Significant reductions in packaging and core waste
These features make AWR XL a compelling solution for companies seeking to align with growing environmental regulations and sustainability goals.
Efficiency that delivers
With its extra-long roll length, AWR XL offers up to 40% more printer uptime, reducing roll changes and boosting productivity. This translates into:
- Lower operational costs
- Reduced storage and logistics needs
- Enhanced workflow efficiency
Despite its environmental and operational advantages, AWR XL maintains the high-quality print performance ARMOR-IIMAK is known for, while requiring less printhead energy to achieve optimal results.
A strategic addition to the wax range
Positioned alongside AWR 1 and AWR 8, AWR XL strengthens ARMOR-IIMAK’s wax ribbon portfolio, offering distributors and partners a differentiated, value-added solution in a traditionally price-driven market.
‘AWR XL is more than a product launch—it’s a statement of our commitment to innovation and sustainability,’ said Yohann FROMENT, Senior VP Marketing at ARMOR-IIMAK. ‘We’re proud to offer a ribbon that not only meets the performance expectations of our customers but also supports their environmental goals.’
Discover AWR XL at LabelExpo Europe 2025
Attendees of LabelExpo Europe in Barcelona this September can experience AWR XL first-hand and see how it’s shaping the future of thermal transfer printing. ARMOR-IIMAK can be found at stand L44.